---
url: https://kugie.app/docs/orbit/orbit-vs-shopify-and-marketplaces
title: Kugie Orbit vs Shopify vs marketplaces
category: Kugie Orbit
---

# Kugie Orbit vs Shopify vs marketplaces

Indonesian brands usually choose between three ways to sell online. Here is how **Kugie Orbit** compares, honestly.

## Marketplaces (Shopee, Tokopedia, TikTok Shop)

**Good at:** reach. Buyers are already there.

**The catch:** the marketplace takes a cut of every order, and it keeps the buyer. Their names and order history stay with the platform. You pay again every time you want to reach the same customer.

**Fits when:** you are starting out, or you need volume more than relationships.

## Shopify and other template stores

**Good at:** getting a store up quickly.

**The catch:** you rent the platform. Your store starts from a template, so a coffee brand and a desk brand end up looking alike. Payments, loyalty and SEO usually mean stacking separate apps, each with its own subscription.

**Fits when:** you need a simple store fast and do not need it to work differently.

## Your own store on Kugie Orbit

**Good at:** owning the customer. Your store, database and customers are yours. Buyers pay on the page with QRIS or a virtual account. Loyalty and traffic run in the same admin. The store is customised to your brand without a fork. [What is Orbit](/docs/orbit/what-is-orbit).

**The catch:** it costs more to start than a template, with a one-time kickoff. [Pricing](/docs/orbit/pricing).

**Fits when:** you have a brand people come back to, and you want those people to come back to your store, not the marketplace.

## You do not have to choose only one

Many brands keep selling on marketplaces and add their own store. On Orbit, buyers who bought from you on Shopee or TikTok Shop can claim loyalty points with their order number, and start buying from you directly. [The Orbit stack](/docs/orbit/the-orbit-stack).


## Next steps

- See the product page: [Orbit](/orbit).
- See the prices: [pricing](/pricing).
- Ready to talk about your store? [Start the assessment](/contact/work?path=orbit). It opens with Orbit selected.