---
url: https://kugie.app/docs/orbit/what-is-orbit
title: What is Kugie Orbit?
category: Kugie Orbit
---

# What is Kugie Orbit?

**Kugie Orbit is a customizable e-commerce engine. It gives a brand its own online store, on its own domain, with its own database and its own customers.** Payments, loyalty and search traffic run in the same admin. Kugie, an Indonesian product studio, builds it and runs it with the brand.

People also call it **Orbit by Kugie**, or just **Orbit**.

## The short version

Your store, your data, your customers. Customizable.

Most brands sell on marketplaces like Shopee and TikTok Shop. The marketplace takes a cut of every order, and it keeps the buyer. You pay again every time you want to reach the same customer.

Orbit gives the brand its own gravity instead. The store is yours. The customer list is yours. The next order does not have to go through someone else's shelf.

## What Orbit includes

- **Store and catalog.** Your products, your pages, your brand.
- **Stock.** One count of what you have.
- **Checkout and discounts.** Vouchers and discount codes included.
- **Payments.** QRIS and virtual accounts on the page, through Altura. [How payments work](/docs/orbit/payments).
- **Fulfilment.** Orders flow to packing and shipping.
- **Loyalty.** Points and members through Swivel.
- **Shopify importer.** Bring your catalog across. [Moving from Shopify](/docs/orbit/migrate-from-shopify).
- **Messaging.** Order messages through Infobip.

The full list is in [everything Kugie Orbit does](/docs/orbit/features).

## How it is different from a template store

A coffee brand and a desk brand should not look the same. On a template store, they usually do.

Orbit is customised through four extension points: hooks, events, client modules and runtime settings. Your store gets what it needs without forking the engine, so it keeps getting updates. [Four ways to customise Orbit](/docs/orbit/customisation).

## Who runs it

Each brand gets its own deployment. Kugie runs it, monitors it and ships the changes you ask for. If you leave, you take a free full export of your data within 14 days. [What you own](/docs/orbit/ownership).

## Where it is live

[Arutala Coffee](/work/arutala) moved its store off Shopify onto Orbit. Buyers pay on the page with QRIS or a virtual account, and loyalty runs on Swivel. [Kanata](/work/kanata) and Loves Semprong are live on Orbit too.

## Where it came from

Kugie has built e-commerce and custom software for Indonesian brands since 2023. Orbit is what three years of that work taught us. [Why we built Orbit](/docs/orbit/why-we-built-orbit).


## Next steps

- See the product page: [Orbit](/orbit).
- See the prices: [pricing](/pricing).
- Ready to talk about your store? [Start the assessment](/contact/work?path=orbit). It opens with Orbit selected.