Case Study - Brewing Loyalty with Arutala Coffee
Skip the ordinary, reward loyalty: How Arutala Coffee increased customer retention and boosted revenue with Kugie’s digital solutions.
- Client
- Arutala
- Year
- Service
- Web development, Analytics dashboard, CMS, Loyalty Program
Overview
Founded in 2019, Arutala Coffee was built on a deep passion and enthusiasm for coffee. Committed to delivering the magic of coffee in daily life, Arutala has prioritized exceptional coffee roasting quality to create a unique coffee experience for its customers. In just a few years, the brand has sold over 500,000 coffee packs to coffee enthusiasts across Indonesia and earned the Top Brand Award in 2022-2023.
Beyond crafting exceptional coffee, Arutala Coffee strives to lead the Indonesian coffee industry while fostering sustainability within the coffee supply chain and improving the livelihoods of local coffee farmers.
Despite its success, Arutala recognized a need to deepen its connection with loyal customers and better reward their dedication. This became clear when one of Kugie’s Engineering Managers, a long-time Arutala customer, shared his experience of consistently making monthly purchases yet feeling undervalued. With these insights, Arutala partnered with Kugie to build a solution that enhances customer loyalty, improves engagement, and provides data-driven insights to support future growth.
What we did
Following Kugie’s tailored five-step approach to bring our clients’ digital aspirations to life, here’s how we collaborated with Arutala Coffee to achieve measurable success:
- Discover: Understanding business objectives and uncovering opportunities for customer loyalty enhancement
- Plan: Defining project scope and prioritizing scalable solutions
- Develop: Building three key solutions - website, points system, and admin dashboard
- Deliver: Providing comprehensive training and documentation
- Enhance: Monitoring performance and driving continuous innovation
Through Kugie's five-step approach, we've successfully implemented a comprehensive digital solution that has transformed our customer engagement and business insights. The loyalty system and analytics dashboard have become instrumental in our strategic decision-making process.
Arutala Coffee
Results
- Customer Analytics
- Loyalty Program
- Digital Growth
- Revenue Increase
- Loyalty members
- 925+
- Repeat purchase rate
- 9.04%
- Monthly sales growth
- 14.7%
- Order value increase
- 31.8%
Conclusion
At Kugie, we believe in empowering businesses with innovative, scalable, and personalized solutions. By implementing our solutions, we helped Arutala Coffee reward their most dedicated customers and unlock sustainable growth. The loyalty system has become a new driver for Arutala, enhancing their customer engagement and operational efficiency.
Looking to revolutionize your business with digital innovation? Let Kugie transform your challenges into measurable success and help you scale smarter, not harder.