Case Study - Brewing Loyalty with Arutala Coffee
Case Study - Brewing Loyalty with Arutala Coffee
1,091 registered users, 18K+ orders delivered, 35.7% repeat purchase rate -- here's what happened when Kugie embedded with Arutala Coffee and powered their loyalty operation with Swivel.
- Client
- Arutala
- Year
- Service
- Web development, Analytics dashboard, CMS, Loyalty Program
Overview
Founded in 2019, Arutala Coffee was built on a deep passion and enthusiasm for coffee. Committed to delivering the magic of coffee in daily life, Arutala has prioritized exceptional coffee roasting quality to create a unique coffee experience for its customers. In just a few years, the brand has sold over 500,000 coffee packs to coffee enthusiasts across Indonesia and earned the Top Brand Award in 2022-2023.
Beyond crafting exceptional coffee, Arutala Coffee strives to lead the Indonesian coffee industry while fostering sustainability within the coffee supply chain and improving the livelihoods of local coffee farmers.
Despite its success, Arutala recognized a need to deepen its connection with loyal customers and better reward their dedication. This became clear when one of Kugie's Engineering Managers, a long-time Arutala customer, shared his experience of consistently making monthly purchases yet feeling undervalued. With these insights, Arutala partnered with Kugie to build a solution that enhances customer loyalty, improves engagement, and provides data-driven insights to support future growth.
What We Ran for Arutala
Following Kugie's tailored five-step approach to bring our clients' digital aspirations to life, here's how we collaborated with Arutala Coffee to achieve measurable success:
- Discover: Understanding business objectives and uncovering opportunities for customer loyalty enhancement
- Plan: Defining project scope and prioritizing scalable solutions
- Develop: Building three key solutions - website, points system, and admin dashboard
- Deliver: Providing comprehensive training and documentation
- Enhance: Monitoring performance and driving continuous innovation
Through Kugie's five-step approach, we've successfully implemented a comprehensive digital solution that has transformed our customer engagement and business insights. The loyalty system and analytics dashboard have become instrumental in our strategic decision-making process.
Arutala Coffee
Results
- Customer Analytics
- Loyalty Program
- Digital Growth
- Revenue Increase
- Registered Users
- 1,091
- Orders Delivered
- 18,094+
- Repeat Purchase Rate
- %
Conclusion
At Kugie, we embed with brands to run their entire digital operation. For Arutala Coffee, that meant building and running Swivel — our invoice-to-customer-data platform — turning casual coffee buyers into repeat customers with 1,091 registered users, 18K+ orders delivered, and a 35.7% repeat purchase rate.
Ready to have an embedded digital team running your brand's digital operation? Let's talk about what that looks like for your business.