Boosting Value: Sociall Space's 8.8% AOV Growth
8.8% AOV increase, 100% voucher redemption rate. Here's how Kugie embedded with Sociall Space to turn fragmented data into actionable growth.
- Client
- Sociall Space
- Year
- Services
- Swivel, Analytics Dashboard, Loyalty Program, Data Integration
Overview
Sociall Space is a vibrant coffee shop located at the University of Indonesia campus, serving students and faculty with a variety of coffee beverages and food items. As a small but growing business catering primarily to the university community, they faced unique challenges in understanding their customer base and optimizing their operations.
Before partnering with Kugie, Sociall Space struggled with fragmented customer data across multiple platforms. As a campus coffee shop serving hundreds of students daily, they needed to:
- Consolidate sales data from their point-of-sale system (Moka) into actionable insights
- Build meaningful relationships with student customers who have rapidly changing schedules
- Create an effective loyalty program that resonated with their university audience
- Understand purchasing patterns across different faculties and student cohorts
- Drive repeat business in a competitive campus environment
"We had all this transaction data but no way to connect it with our customer information," explains the owner of Sociall Space. "We knew our student customers were loyal, but we couldn't properly reward them or understand their preferences."
What we did
Following Kugie's tailored five-step approach to bring our clients' digital aspirations to life, here's how we collaborated with Sociall Space to achieve measurable success:
- Initial Consultation: Assessed Sociall Space's business model, existing systems, and sales processes
- Implementation: Integrated Swivel with their POS system and website
- Testing and Refinement: Ensured accurate data capture and reporting
- Dashboard Configuration: Set up custom analytics to track KPIs specific to a campus coffee shop
- Launch and Support: Deployed the platform with ongoing support via Kugie's dedicated Slack channel
Swivel transformed how we understand our business. Before Kugie, we were making decisions based on intuition. Now, we can see exactly which products are resonating with which student groups, how our loyalty program drives repeat visits, and where to focus our marketing efforts.
Owner @ Sociall Space
Results
- Data Integration
- Mobile Analytics
- Customer Segmentation
- Loyalty Engagement
- AOV increase
- %
- Registered customers
- +
- Mobile users
- %
- Voucher redemption rate
- %
Within three months of implementing Swivel, Sociall Space experienced remarkable improvements:
- Mobile-first audience insights: 61.85% of website visitors accessed the site via mobile devices, emphasizing the importance of optimizing for on-the-go student engagement
- High direct traffic (452 visits) reflected strong brand recognition and repeat interest from the campus community
- 8.8% average order value increase since March 2025
- Identified top-performing products: 5ociall Coffee, Matcha, and Americano
- Customer segmentation insights: Identified registered customers, with highest loyalty points averaging 13.7 points among 2020 student cohort
- Faculty-specific targeting: Discovered Engineering students had the highest loyalty points average (14.9 points)
- Enhanced loyalty program engagement: Successfully implemented voucher redemptions with 100% redemption rates for "Free Any Item" and "Free Cookie" vouchers
Conclusion
At Kugie, we embed with brands to turn scattered data into real business growth. For Sociall Space, that meant consolidating fragmented transaction data into actionable insights, driving an 8.8% AOV increase and 100% voucher redemption rates.
Ready to turn your customer data into real growth? Kugie's embedded model and Swivel platform can help your brand make smarter, data-driven decisions. Start the partnership today.
