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Kugie
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PRICING

Priced like a partner, not a vendor.

Two parts to the number, and both are on this page. A one-time kickoff pays the team to onboard, stand up your systems, and run the first sprint. Then a monthly retainer, from IDR 8M, that funds the team staying inside your business.

01 · TIERS

Three ways to partner.

Every tier includes an embedded team, real ownership, and a founder you can call. Where they differ is size and scope.

Your first embedded engagement

Starter

One-time kickoff

IDR 15M–25M

3-month minimum retainer

Then IDR 8M / month

For Indonesian lifestyle and F&B brands ready to move off a freelancer or marketplace-only presence and build a real first-party foundation.

  • Website and storefront

    A credible first-party site with SEO fundamentals, clean analytics, and a fast mobile experience.

  • One embedded half-time engineer

    A dedicated engineer who joins your standups, reads your Slack, and ships inside your team.

  • Weekly working sessions

    Set pace together. We plan the week, ship, review, and keep a running roadmap you own.

  • Founder check-ins monthly

    A monthly call with a Kugie founder. Direction, tradeoffs, and where the partnership is heading next.

  • Analytics foundation

    GA4, Mixpanel, and the event taxonomy that tells you which decisions are actually working.

  • Content and CMS

    Terradium, our own CMS, so your content team can ship without waiting on engineering.

Start a conversation
Most partnerships
The default partnership

Embedded

One-time kickoff

IDR 30M–60M

6-month minimum retainer

Then IDR 25M / month

For growing Indonesian brands that have outgrown the Starter tier and want an embedded team owning the whole digital stack.

  • Two embedded engineers

    One full-time and one half-time engineer. Enough to ship meaningfully, respond quickly, and cover each other.

  • Dedicated product lead

    A product lead who runs your roadmap, communicates with your team, and owns outcomes alongside you.

  • Loyalty and CRM

    Member programs, WhatsApp and email automations, and the systems that retain customers after the first sale.

  • Payments and reconciliation

    Local Indonesian rails, checkout, payout reconciliation, and the boring infrastructure that makes revenue predictable.

  • Content and SEO program

    Editorial calendar, content ops, and the technical SEO work that compounds over twelve months.

  • Internal tools and dashboards

    Operator consoles and internal apps that replace spreadsheets and cut the ops overhead of running the business.

Talk about scope
Expanded scope and custom platform

Embedded Plus

One-time kickoff

IDR 75M+

Custom retainer term

Then from IDR 40M / month

For established brands and institutions that need a custom platform, a dedicated team, and a strategic technology partner. Scope is set per engagement.

  • Three or more engineers

    A team sized to the scope. Typically three engineers plus a product lead, with the option to flex up for specific pushes.

  • Custom platforms

    Purpose-built platforms that run your specific business processes, integrated with everything else we own for you.

  • Analytics and BI platform

    Data pipelines, warehousing, and dashboards that give your leadership team the metrics that actually matter.

  • Compliance and security baseline

    Audit trails, access controls, and the compliance posture expected of institutional clients and regulated verticals.

  • AI integration

    Agents and assistants embedded where your team already works. Slack, Notion, Linear, and your internal tooling.

  • Quarterly strategy reviews

    A founder-led review every quarter. Roadmap reset, technology direction, and a written point of view on where the partnership heads next.

Discuss expanded scope
02 · INCLUDED

What comes with every partnership.

Systems we run for you from day one, on every tier. They are not add-ons and they are not sold separately. They are what an embedded team looks like once it has been doing this for a while.

VISIBILITY

One place to see everything

Your uptime, your infrastructure bill, what we shipped this week, and your search numbers, on a single page. A window into the work, not another tool for you to run.

YOUR DATABASE

A database provisioned in your name

Managed Postgres on a cloud account registered to you, with daily backups and point-in-time recovery. We hold admin. You hold the account.

YOUR DATA, QUERYABLE

Marketplace orders, centralised

Your Tokopedia, Shopee and TikTok Shop orders pulled into that database, plus a read-only connection so your own AI can answer questions about your own business.

CONTINUITY

What we learn stays written down

A shared knowledge base for decisions, runbooks, and context. So the partnership does not live in one person’s head, on either side.

03 · SCOPE PHILOSOPHY

Scope before discounting.

We don't negotiate on rate. When a budget shifts, we narrow scope and keep the quality bar the same. Seventy percent of the work at seventy percent of the price stays honest. The full scope at seventy percent of the price quietly cuts corners that show up six months in.

04 · QUESTIONS

What prospective partners ask.

If your question isn't here, start a conversation and we will answer it live.

PRICING MODEL

What is the difference between the kickoff and the retainer?

The kickoff is a one-time fee. It covers the team onboarding, setting up your systems, and running the first sprint so the foundation is solid. The retainer is a separate monthly number that funds the ongoing partnership: IDR 8M on Starter, IDR 25M on Embedded, from IDR 40M on Embedded Plus. Your proposal sets what gets built, not what it costs per month.

COMMITMENT

What is the minimum retainer commitment?

Starter begins with a three-month minimum on the retainer so the team has room to learn your business. Embedded runs on a six-month minimum. Embedded Plus is set per engagement, usually planning on twelve months. Kickoff is invoiced once, up front.

IP OWNERSHIP

Who owns the IP on what you build?

We retain IP on the core platforms, similar to how Odoo Enterprise works. You get a term license that stays valid as long as the partnership continues. For platforms built specifically for you, ownership is spelled out in the contract.

PAYMENT

What are the payment terms and currency?

Kickoff is invoiced once before the engagement begins. The retainer is invoiced monthly in IDR for Indonesian clients and USD for international. Payment due within fourteen days. We accept bank transfer and international wire.

INDUSTRY

Do you only work with F&B and lifestyle brands?

That is where the muscle memory is, so those clients get the fastest value. We take on other brands when the scope fits how we build and when the vertical is not already served.

WIND DOWN

What happens if the partnership ends?

You keep your site, your database, the data in it, and the pipelines that fill it, under a perpetual licence. Those already sit on accounts in your name, so nothing has to move. What we keep is our own engines, the content generator and the query layer. You keep everything they produced. We document handoffs over thirty days, train your internal team, and stay available for consultation afterwards.

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Let's build something that lasts.

Tell us about your brand. We respond within one working day.

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