Jun 2025 to Present
Graduate Development Trainee
ByteDance
Graduate Development Trainee at ByteDance.
TEAM
Callista Jinan Ayudya
Head of Marketing & Digital Marketing Strategist
Callista shapes how the studio and its clients show up digitally, from strategy to execution. As Head of Marketing, she owns brand presence, client acquisition through digital channels, and making sure Kugie's value proposition resonates with the audiences that matter.
KEY HIGHLIGHTS
- Launched CeraVe in Indonesia at L'Oréal, reaching 100K+ TikTok followers
- Managed KOL campaigns and TikTok affiliate marketing
- Brand marketing experience with PUIG Fragrances at LUXASIA
- Led HaloDoc campaign collaboration and JakartaXBeauty events
- Created a mentoring project with 70+ mentors and 200+ participants
EXPERIENCE
Where they've shipped before Kugie.
Nov 2024 to Feb 2025
Brand Marketing, PUIG Fragrances
LUXASIA
Leading luxury beauty retailer in Asia Pacific.
Mar 2024 to Sep 2024
Marketing, L'Oréal Dermatological Beauty
L'Oréal
Global leader in consumer goods.
Oct 2023 to Feb 2024
Outreach & Development
Campaign #ForABetterWorld
Social startup focused on positive community change.
Apr 2023 to Jun 2023
Analyst
Pathseeker.id
Organization focused on career preparation.
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