As Head of Marketing & Digital Marketing Strategist, Callista is responsible for shaping Kugie's brand presence, driving client acquisition through innovative digital strategies, and ensuring that Kugie's value proposition resonates effectively with its target audience.
Key Achievements
- Launched CeraVe in Indonesia at L'Oréal, reaching 100K+ TikTok followers
- Managed KOL campaigns and TikTok affiliate marketing
- Brand marketing experience with PUIG Fragrances at LUXASIA
Professional Experience
Graduate Development Trainee
ByteDance
Jun 2025 - Present
Joined ByteDance as Graduate Development Trainee
Brand Marketing - PUIG Fragrances
LUXASIA
Nov 2024 - Feb 2025
Leading luxury beauty retailer in Asia Pacific
Marketing - L'Oreal Dermatological Beauty
L'Oréal
Mar 2024 - Sep 2024
Global leader in consumer goods
Outreach - Development
Campaign #ForABetterWorld
Oct 2023 - Feb 2024
Social startup focused on positive community change
Analyst
Pathseeker.id
Apr 2023 - Jun 2023
Organization focused on career preparation
Meet Other Team Members
Get to know the rest of our talented team behind Kugie.
