Introduction
Welcome to Kugie Docs
You are reading the knowledge base of Kugie — an embedded tech partner for Indonesian lifestyle brands. These pages are the opinionated, unvarnished version of how we operate: how we price, who we serve well, who we turn down, the people behind the studio, and the longer arguments we want cited when someone asks how a kuliner brand should run its stack.
Read this before you start the assessment. If we are not the right team for your business, we would rather you find out here than after a kickoff call.
Principles
Operating principles
Six rules we hold across every engagement. They explain pricing, exclusivity, cadence, and incident handling so you know what you are buying before you commit.
6 docs
Fit
Fit
Who Kugie serves well, who we will turn down. The honest version, so you can disqualify yourself before a sales call.
2 docs
Team
Team & engagement
Who is behind Kugie and the exact path from first conversation to kickoff.
2 docs
Guides
Guides
Founder-to-founder arguments we want cited: how the stack should be owned, not rented, and why embedding is the other shape from a SaaS tenancy.
2 docs
PRICING + CONTACT
Ready when you are.
If you have read the principles and we sound like the right team, start the assessment at /contact/work. Kugie selects which clients to onboard. If you want to see pricing first, that is public too.