ORBIT
Why we built Orbit: three years of client work
Kugie has built e-commerce and custom software for Indonesian brands since 2023. Orbit is what that work taught us, turned into one engine every brand can run as its own store.
Kugie started in 2023. For three years we built e-commerce and custom software for Indonesian brands, mostly lifestyle and F&B. Coffee roasters, snack makers, a furniture brand, campus cafes.
Kugie Orbit is what that work taught us. It is the engine we now push forward, and the first thing we offer a brand that sells online.
What we kept seeing
The same problems came back with almost every brand.
The marketplace owned the customer. Brands sold well on Shopee, Tokopedia and TikTok Shop. But the buyer belonged to the marketplace, and every order paid a cut. Kanata put it plainly: marketplace commission eats furniture margin in a hurry.
Payment was a detour. Buyers ordered, then waited for a payment link, then had to come back. Some never did.
The tools were rented and scattered. A store here, a loyalty app there, a spreadsheet for stock, WhatsApp for resellers. Loves Semprong ran a ladder of buyers (customers, resellers, agents and dropshippers) through WhatsApp before they owned their own system.
Loyalty worked when it was owned. At Arutala Coffee, loyalty runs on Swivel, on a store Arutala owns. The case study has the numbers.
What we built from it
We stopped rebuilding the same foundation for every client. Orbit is that foundation, as one engine:
- the store, stock, checkout and discounts,
- payments on the page with QRIS and virtual accounts,
- fulfilment,
- loyalty,
- and traffic from search and AI answers.
Each brand still gets its own deployment, its own repo and its own database. What changes per brand is done through extension points, not forks. Four ways to customise Orbit.
What it means for you
You get what took us three years to learn, from day one. You do not pay to rebuild a checkout or a points system from scratch. You pay for what makes your brand different. Pricing.
And custom builds?
We still build custom software. Kugie also works as your senior tech team for anything Orbit does not cover. But e-commerce on Orbit is what we know best, and it is what we lead with. Custom solutions.
Next steps
- See the product page: Orbit.
- See the prices: pricing.
- Ready to talk about your store? Start the assessment. It opens with Orbit selected.
WHAT NEXT
We select which clients to onboard.
The form is how we decide whether we want the work. It is not an open hire door.