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PRINCIPLES

Our tools are your tools

Big tech runs on open source. We do too. The stacks we deploy for you are open and ownable — and we open sourced our own products, Summit and Swivel, so you are never locked in.

Big tech runs on open source. Netflix, Uber, and PayPal handle massive web traffic on MySQL and Node.js. Meta built PyTorch and Google built TensorFlow; the rest of the industry now trains models on them. Cloud infrastructure is orchestrated through Kubernetes and Ansible. The pattern repeats at every scale.

There are good reasons. Open-source software is customizable, your security team can audit the code for vulnerabilities, and you are not paying license fees that compound as you grow. At scale, the total cost of ownership is almost always lower than the proprietary equivalent.

We operate on the same conviction. The stacks we deploy for you are built from the best open-source tooling we know — not proprietary wrappers we mark up.

We are not a tools-setup vendor

This matters for one specific reason: we do not make money on the setup. We do not buy a SaaS seat, resell it to you at a markup, and pocket the margin. We do not ship a "Kugie Analytics" wrapper around a tool you could have run yourself. Your infrastructure should be yours, and the tools running on it should be ones you can keep running after we are gone.

Concretely, the stack we standardize on:

  • Metabase — open-source business intelligence. Deployed to your data, owned by you.
  • BigQuery — Google's warehouse when your analytics workload outgrows Metabase alone. You pay Google directly; we do not sit in the billing path.
  • Grafana stack — Loki for logs, Prometheus for metrics, Grafana for dashboards. The same stack we monitor everything with, all open source, all deployed on your cloud.
  • Postgres, Redis, Node.js, Next.js, Python — the building blocks for the systems we build for you. Standard, durable, not exotic. The skills to maintain them exist in the broader market — you are not hostage to anyone, including us.

When proprietary actually is the right answer, we will tell you. Fortune 500s do not run their accounting on open-source software, and there is a reason core ERP, HR, payroll, and legal tend to live on Oracle, NetSuite, or Workday — those are categories where the dedicated enterprise support is worth what it costs. We will not invent open-source heroics when the real answer is "buy the licensed product." But that is the exception, and we make the case for it explicitly when it comes up.

We open source what we build

We have open sourced two of our own products:

  • Summit — invoicing and financial management. The same tool we use to run our own engagement billing. Open source on GitHub for self-hosting or contribution.
  • Swivel — agentic CRM and loyalty for direct-to-consumer brands. Customer profiles, segmentation, loyalty programs, and an agent layer that automates the messages your team would otherwise hand-craft. Also open source.

While you are embedded with us, you get full access to our hosted versions of both — no SaaS bill, no seat license, no per-message metering. If the engagement ends, or you decide to host them yourselves, the code is public. You are not locked in.

This is intentional. Open sourcing the tools we live in keeps us honest about quality — the code is reviewable by anyone — and it is how we contribute back to the open-source ecosystem we depend on every day.

The full stack you operate on

When you are with Kugie you operate with the same tooling as a venture-backed startup, without paying SaaS bills for each one. The pattern is:

  • Open source by default for the layer we control: business intelligence, observability, application runtime, databases.
  • First-party cloud for compute and storage — AWS, GCP, Alibaba Cloud — for the reasons covered in we are expensive, and we are worth it.
  • Proprietary where it is genuinely the better answer — payment processors, accounting, payroll, transactional email, sometimes search. Named, justified, billed to you directly.

You get a stack that the largest tech companies in the world would recognize, configured for the scale your business actually runs at, and ownable the day you outgrow us.

WHAT NEXT

Sounds like a fit? Start a conversation.

We respond within one business day. If we are not the right team, we will tell you on the first call.